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Dave's Career in Words


Dave has enjoyed a varied, rewarding career in journalism and marketing – as an award-winning writer and Entertainment Editor at one of America's most respected daily newspapers, the Tampa Bay Times;  and a senior communications/marketing professional at a number of Tampa Bay's most respected non-profits.

His experience includes serving from 2018-20 as Vice President of Communications & Advocacy for the Pinellas Education Foundation, an organization dedicated to creating educational resources for all Pinellas County public school students – with many innovative programs that support low-income and minority youth through mentoring, career guidance and scholarships. Dave now handles writing and communications efforts for the Foundation as part of ScheiberStories.

He worked from 2015-18 as Senior Marketing and Communications Officer at the USF Foundation, producing a wide-range of material to raise funds and awareness of programs, scholarships and initiatives throughout the entire USF System. His work includes writing numerous proposals in conjunction with development officers and USF's many colleges and programs; crafting a wide variety of features and profiles designed to inspire giving; writing remarks for leadership; maintaining the Giving and Foundation web sites and more. He created the ongoing Bulls Tales series of uplifting narrative features focused on donor support, and has written many stories for the annual Performance Report, the Foundation web site, USF Magazine and other outlets. 


A national award-winning journalist, Dave has co-authored six biographical books. In addition to his many years as a senior writer for the St. Petersburg (now Tampa Bay) Times, he managed the talented arts and entertainment staff at the Times for more than 10 years, coordinating all coverage of the growing cultural landscape in the Tampa Bay area, serving as founding editor of Weekend magazine for a decade, and launching/overseeing the daily entertainment page.

His work has appeared in such outlets as Sports Illustrated, The Washington Post, where he began his career, and FoxSports.com. Dave also worked from 2012-2015 as Strategic Communications Editor/Writer for Johns Hopkins All Children's Hospital in the marketing department, producing a wide range of collateral, including the award-winning series about inspirational patients, doctors and programs "Faces & Places" (winner of the Mark of Excellence Award from the Florida Hospital Association).

​Dave lives in St. Petersburg. FL, where he and his wife Janie, parents of six children, perform with several of their kids in Ocean Road, a popular local classic rock band.

Dave's Career in Pictures


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My faded press pass to cover the original Rowdies (from 1981).
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On a photo cover shoot with Clarence Clemons for a 1-A Times story.
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Appearing on the Rays' pregame show in with Todd Kalas and Brian Anderson when I worked for Fox Sports Florida as the Rays correspondent – writing for the state and national website and making regular appearances on TV.
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As Entertainment Editor, I covered  country songwiter Marcus Hummon at a radio tour stop; he invited me to join him playing "One of These Days" (later a No. 1 hit for Tim McGraw) live on WQYK-99.5
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In the Super Bowl XXII media mob interviewing Lawrence Taylor (I'm upper  left).
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Interviewing Rays star closer Fernando Rodney for Inside Pitch cover story.
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In a media jam session with humor writing legend Dave Barry, along with wife Janie, Roy Peter Clark of the Poynter Institute and Eric Deggans of NPR.
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Working on a Times story on Britney Spears during the height of her popularity -- watching her interact with fans back stage at a show in Orlando that also featured 'N Sync. My kids thought I was cool.
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In a local media mob covering Tom Brady in 2012 when the Patriots held several practice sessions at One Buc Place and I wrote for Fox Sports (I'm over his right shoulder).
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