Dave Scheiber: Editing Expertise

For 10 years, I served as the St. Petersburg Times' founding Weekend Magazine Editor, overseeing a talented staff of full-time critics in movies, television, pop music, classical music, dance, fine arts and food, as well as a staff of freelance writers. I coordinated weekly with a designer dedicated to the section, and worked regularly with the paper's art and photo departments, as well as our marketing staff to maximize Weekend's impact throughout the Tampa Bay area.

I also served during this period as the paper's daily  entertainment editor, creating and overseeing arts, entertainment coverage appearing in the Times. Weekend was a signature section for many years after we launched the publication, which always featured a grabber of a cover and was packed with reviews, critics' recommendations, event advances, day-trip stories, and an abundance of interviews with visiting performers and artists. I managed the staff, conceived of the weekly covers and content, did performance reviews, managed a budget and found time to write occasional cover stories for the magazine as well.

​The experience ranks as one of my career highlights. All of us connected with Weekend were proud of the product we produced week in and week out. Here are just a few thumbnail samples of the more than 500 covers we produced during my years as Weekend Editor. ​Click here to read my interview with then-Tonight Show host Jay Leno in our 10th anniversary issue -- a decade after Leno served as our very first cover subject while still working as a stand-up comic. Click here to read my column about the 10th anniversary issue.