ScheiberStories offers a variety of services rooted in my many years of expertise as a versatile and nationally recognized writer, with deep connections to the Tampa Bay area media. There is nothing “cookie-cutter” in the way we approach projects.
Every job or project will be absolutely customized to your needs and will be designed to help you achieve your goals – whether it’s a single, impactful story or brochure, or generating impactful, targeted communications that can help your organization get more customers, receive more sponsorship support, or simply raise its visibility to people who matter to you.
The keys to success are understanding your target audience (what do they care about?) and your value propositions (how can you help them, or appeal to their interests?). Then, I create compelling content, and determine the best channels to use in targeting the audience.
Whatever objective you have in mind, our communication strategy will help you reach it. For some types of tasks, Scheiber Stories works with proven and acclaimed partners in communications, media relations and graphics – always with client approval – to ensure that everything we do accomplishes the desired result.
Every job or project will be absolutely customized to your needs and will be designed to help you achieve your goals – whether it’s a single, impactful story or brochure, or generating impactful, targeted communications that can help your organization get more customers, receive more sponsorship support, or simply raise its visibility to people who matter to you.
The keys to success are understanding your target audience (what do they care about?) and your value propositions (how can you help them, or appeal to their interests?). Then, I create compelling content, and determine the best channels to use in targeting the audience.
Whatever objective you have in mind, our communication strategy will help you reach it. For some types of tasks, Scheiber Stories works with proven and acclaimed partners in communications, media relations and graphics – always with client approval – to ensure that everything we do accomplishes the desired result.
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Writing & Editing Profiles
I bring years of experience as an award-winning news and feature writer at the national and state level (See “About Dave”) to craft impactful, engaging stories about people, organizations and programs. Newsletters I create newsletters with the right mix of eye-catching content – with both words and graphics – to showcase your work and your organization’s value propositions. Websites I produce punchy, readable and – when needed – poignant content to draw readers to your site and highlight your work. Annual Reports I work with your team to develop the key stories and content need for an engaging annual report, then collaborate with established graphic artists to make it pop – whatever the length or design. Magazine Stories If a long-form story is needed, I draw on a career’s worth of experience working for such respected outlets as Sports Illustrated, the Washington Post, and the Tampa Bay Times to craft pieces geared to informing the audience, evoking emotions and moving people into action. Blog Posts Weighing in on trends or highlighting your efforts with a well-researched, well-written blog post can be an invaluable way to make your organization’s leaders highly visible subject matter experts, which helps your credibility as potential clients and potential employees find you online. Speeches / Remarks I have extensive experience writing speeches and creating comments for others that hit the mark – from university presidents and business leaders to CEOs. Editing If your pre-written material needs an experienced, skillful touch to ensure it is written as effectively as possible, we have you have covered. Books If you or someone you know is interested in having a book written about your life story or lessons learned in a career – or a combination – I have specialized in this meaningful type of legacy project. I have co-authored six such books, both with traditional publishing and independent publishing, and have the experience to bring collaborative book projects to life.Please click on the "Dave's Books" link above to learn more. |
Communications Media Relations
I enjoy the advantage of having established relationships with members of the Tampa Bay area news media – both editors and writers. While that doesn’t always guarantee they go for a pitch, it vastly increases chances for success. We are guided by a deep knowledge of how the media works and what they are looking for as we do story pitches. Press Releases We don’t just write random news releases and send them out hoping for a bite; we write news releases in a news style, and then leverage relationships with editors and reporters, building off an understanding of their needs. That’s how we get results. Project Management For larger projects, I partner with proven performers in the communications field to get larger jobs done with positive results. |
Graphics Brochures
We handle everything from brochure design to flyers to evites to company reports and more. For larger or more involved jobs, we tap talented graphic partners to assure aesthetically pleasing and successful outcomes. Video We team with a number of standout local videography agencies to produce any kind of product your company may need |